Coco Gauff hates hitting pause
With the world watching, Coco needs her music to stay on top of her game, on and off the court. Good thing she’s got Bose Ultra Open Earbuds. So she hears fans and her favourite tracks. Her entourage of friends, photographers, and the latest drop from, let’s say, Little Simz. All at once.
C24 – The next generation of music
The historic mixtape is back again. After decades of lying dormant, the C-Series mixtape was revived last year in a partnership between Bose and NME. The legendary comeback continues as Bose x NME present C24: a showcase of the next generation of music, featuring pioneers of the next musical era.
How John Summit unleashes the energy of the crowd
Few can connect with a room full of people, let alone a crowd of thousands. For DJ and Producer John Summit, connection is at his core. With his contagious energy, devotion to his craft, and keen understanding of his audience, John’s grown from commanding parties to commanding crowds.
Anthony Edwards and Tyler Herro turn up the volume
Anthony Edwards and Tyler Herro don’t stop for anything — and neither does their music. The pro basketball players keep their fave beats bumping no matter where their busy lives take them. From home court to rival arenas, music’s always got their back
Art and athletics collide to spotlight the power of sound
In the music and the moment
Singer-songwriter Griff's new music video for Miss Me Too featuring the Bose Ultra Open Earbuds is out now. Check out the full video and song here.
Acclaimed artist and designer Victor Solomon, known for bringing opulence to the basketball world, teamed up with Bose to create a unique pair of Bose Ultra Open Earbuds. NBA superstars Tyrese Haliburton and Anthony Edwards dazzled on and off the court while rocking the earbuds during All-Star Weekend.
Sound never looked so good
Colombian artist Maluma lit up the red carpet wearing one-of-a-kind Bose Ultra Open Earbuds customized in collaboration with Icebox at the 2024 Grammys. These buds were embellished with 365 VS diamonds and 22 grams of 14K white gold. Artists at the top of their game don’t stop, so they need sound that keeps up. Stay tuned for the next drop — no pausing.
Normani’s primed for an epic takeover
The hitmaker’s upcoming debut album has fans teeming with excitement and is proof of the dedication to her craft. We tap in to understand how music moves her to create at the highest level with a preview of her upcoming song “Candy Paint.”
Coco Gauff gears up for the game
Coco Gauff has been a household name in the world of professional tennis since the age of 15. Four years, four WTA Tour singles titles and eight doubles titles later, Coco sat down with Bose to speak on the sport, family, and how sound impacts her headspace — and ultimately, her game.
How Christian Pulisic amps up
Playing in Italy on one of the biggest stages in the world, AC Milan forward Christian Pulisic needs to bring his best.
Damian Lillard brings the heat
For Damian Lillard, point guard of the Milwaukee Bucks, shooting hoops is not enough.
Tyler Herro drinks in the culture
For Tyler Herro, Miami Heat point guard, Miami isn’t just a city. It’s the soundscape that shapes his life. Check out his Signature Sound based on sounds captured from his daily routine.
We believe that sound is the most powerful force on earth
We are dedicated to telling the stories of those who believe in that power. See how sound drives artists to innovate, pushes NFL players to run that extra yard, and transforms lives.
“The moment I started to find my own sound is when I stopped caring about what other people thought.”
JOE BURROW
Justin Jefferson sounds off
Music is what gets the blood pumping for Justin Jefferson, wide receiver for the Minnesota Vikings. Watch him sound off on his nickname, how music impacts him, and the future of his signature move.
