Bose Collabs: Unleashing the power of sound

Sound is the most powerful force on Earth. It is energy, focus, exhilaration, connection, and consolation, all at the same time. In collaboration with some of the most exciting people on this planet, we discover all that sound can do.

Normani wearing Bose QuietComfort 45 Headphones

Normani’s primed for an epic takeover

The hitmaker’s upcoming debut album has fans teeming with excitement and is proof of the dedication to her craft. We tap in to understand how music moves her to create at the highest level with a preview of her upcoming song “Candy Paint.”

Normani wearing the Bose QCEII


How Christian Pulisic amps up

Playing in London on one of the biggest stages in the world, Chelsea FC forward Christian Pulisic needs to bring his best. See how the power of sound moves him both on and off the field.
Christian Pulisic sitting on a soccer field wearing QuietComfort 45 headphones

Christian Pulisic

Damian Lillard brings the heat

For Damian Lillard, point guard of the Portland Trailblazers, shooting hoops is not enough. See how he uses his basketball career to fuel his rapping as Dame Dolla, and how his rap career returns to aid him on the court.

Damian Lillard wearing Bose QuietComfort 45 headphones

Damian Lillard

Tyler Herro drinks in the culture

For Tyler Herro, Miami Heat point guard, Miami isn’t just a city. It’s the soundscape that shapes his life. Check out his Signature Sound, based on sounds captured from his daily routine.

We believe that sound is the most powerful force on earth

We are dedicated to telling the stories of those who believe in that power. See how sound drives artists to innovate, pushes NFL players to run that extra yard, and transforms lives.

Joe Burrow wearing QuietComfort Earbuds II

“The moment I started to find my own sound is when I stopped caring about what other people thought.”


Justin Jefferson sounds off

Music is what gets the blood pumping for Justin Jefferson, wide receiver for the Minnesota Vikings. Watch him sound off on his nickname, how music impacts him, and the future of his signature move.